William W. Howard, Ph.D.

Publications, Presentations and Interviews

BOOKS

Howard, W.W. Recommendations and Prescriptions for OTCs.  SDM, Inc., 2004

Howard, W.W. Case Studies of Rx-to-OTC Regulatory Failure, 2^nd Edition. SDM, Inc. 2003.

Howard ,W.W. Prilosec & Claritin: Past Present and Future.  SDM, 2003.

Howard, W.W. Opioids In Chronic Pain.  SDM, 2002

Howard, W.W.  Rx-to-OTC Regulatory Strategies.  SDM, 2001.

Howard, W.W.  Claritin, Allegra and Zyrtec: Rx or OTC?.  SDM, 2001

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INTERVIEWS

Drug Companies Resist OTC Switch, The Pink Sheets, December 31, 2003, p42.

Pharmacy “Fee-for-Service” Model Could Aid Chronic-Use OTCs.  Health News Daily, December 1, 2003.

Pharmacy “Fee for Service” Model, The Tan Sheets, December 1, 2003, pp 5.

OTC Switches Would be Facilitated Under Direct Refill.  The Tan Sheets, February 12, 2001.

Rx-to-OTC Switch: On or Off?  OTC Update, No. 118, May, 2000.

Several prescription candidates reported ripe for OTC switching.  Drug Topics, November 16, 1998.

Forecasts for Actron and Axid, interview in OTC Reports, USA Update, pp 354, December, 1995.

The Science of Switching, interview in OTC Reports, USA Update, pp 12-13, April, 1995.

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PAPERS & PRESENTATIONS

Howard, W.W. Prilosec and Claritin Update.  Nicholas Hall & Company OTC Conference, London , 2004

Howard, W.W. Overcoming Regulatory Hurdles for Rx-to-OTC Switch.  IIR Switch Conference, Philadelphia, 2003.

Howard, W.W. The Future of Rx-to-OTC Switches.  Mexican OTC Conference, Mexico City, 2003.

Howard, W.W. Rx-to-OTC Switches in the 21^st Century.  European OTC Conference, Prague, 2003.

Howard, W.W. The Future of Vanity Drugs for OTC.  Paper presented at “2^nd Annual OTC Update Conference: Crossing New Frontiers, Princeton, NJ, 2002

Howard, W.W. Rebuttal Expert Report Regarding Commercial Success. Civil Action No. 99 CV-4733, United States District Court for the Eastern District of Pennsylvania.  2002

Howard, W.W. Expert Witness, McNeil vs. Bayer, Civil Action No. 99 CV-4733, United States District Court for the Eastern District of Pennsylvania.  2002

Howard, W.W. Deposition, McNeil vs. Bayer, Civil Action No. 99 CV-4733, United States District Court for the Eastern District of Pennsylvania.  2002

Howard, W.W.  Rx-to-OTC Switch: Past, Present and Future.  Paper Presented at “OTC Latina Self-Medication Conference.  Miami, 2001.

Howard, W.W.  Vanity Drugs for the 21^st Century.  Paper presented at “OTC News Conference’, Lisbon, Portugal, 2001.

Howard, W.W.  Switch Strategies for Success.  Paper presented at ‘OTC Update Self-Medication Conference’,  New York, 2001.

Howard, W.W.  Rx-to-OTC Switches and Pharmacists in the 21^st Century.  Paper presented at College of Pharmacy, Dean’s Corporate Council, Ohio State University, Columbus, September, 2000.

Howard, W.W. Future Trends in the Pharmaceutical Industry.  Paper presented at “Pharmaceutical Future Scenarios Conference”, Tel Aviv, 2000.

Howard, W.W. Mergers and Acquisitions in the Pharmaceutical Industry.  Paper presented at “APC Marketing Conference, Warsaw, 2000.

Howard, W.W. The Impact of DTC Advertising on Prescription Product Sales.  Paper presented at “APC Marketing Conference”, Warsaw, 2000.

Howard, W.W. Vanity Drugs in the 21^st Century.  Paper presented at “APC Marketing Conference”, Warsaw, 2000.

Howard, W.W. Switch Categories of the Future.  Paper presented at “IIR OTC Switch Analysis Conference”, New York, 1998.

Howard, W.W. Switching for Rx-to-OTC Success.  Paper presented at “APC Marketing Conference”, Warsaw, 1998.

Howard, W.W. Switches, Past Present and Future.  Paper presented at “Nicholas Hall Latin American Conference, Miami, 1998.

Howard, W.W. The Marketing Advantages of Rx-to-OTC Switches.  Paper presented at “Nicholas Hall Latin America Conference”, San Palo, 1998

Howard, W.W. Critical Success Factors in Rx-to-OTC Switch.  Paper presented at ‘American Association of Pharmaceutical Scientists’, Boston, 1997

Howard, W.W. The Role of OTCs & Health Maintenance: Developing Patient Education Materials.  Paper presented at 'NMHCC Executive Briefing, Philadelphia, 1997.

Howard, W.W. The Role of Rx-to-OTC Switches in Managed Health Care. Paper presented at 'Nicholas Hall Meeting', Vienna, 1996.

Howard, W.W. Forecasting Rx to OTC Success.  Product Management Today, 1995, Vol. 5, No. 7, 12-18.

Howard, W.W.  The Howard Scale of OTC Drug Safety.   SDM, Inc., Morris Plains, NJ, 1995

Howard, W.W.  Determining if Your Product Could/should be  Switched.  Paper presented at 'Emerging Market Forces Which Will Impact the OTC Drug Market', Princeton, 1995.

Howard, W.W.  Extending Your Products Life Through OTC Switching.  Paper presented at 'The New Zealand Pharmaceutical Industry Conference', Auckland, 1995.

Howard, W.W.  Methods for Developing Rx to OTC Switch Models.  Paper presented at  'The Pharmaceutical Management Science Association', San Antonio, 1995.

Howard, W.W.  Measuring OTC Drug Safety with The Howard Scale of OTC Drug Safety. Paper presented at 'Rx to OTC Switches' Washington, D.C., 1995.

Howard, W.W.  It Is Never Too Early To Think Switch.  Paper presented at 'Rx to OTC Switch in the '90s.', New York, 1995.

Howard, W.W. Edgar: A Sales Analysis Agent. SDM, Inc., Morris Plains, NJ, 1995

Howard, W.W.  Forecasting Rx to OTC Success.  Paper presented at 'Critical Strategies for a Successful Rx to OTC Switch', New York, 1994.

Howard, W.W.  and Kaminsky, H.L.  The Impact of Mail Order Pharmacies on Generics.  Paper presented at 'Generic/Brand Alliance', Washington D.C., 1994.

Howard, W.W.  The Delphi Oracle Rx to OTC Simulation.   SDM, Inc., Morris Plains, NJ, 1994.

Howard, W.W.  Integrating Sales and Marketing in Your Managed Care Function.  Paper presented at 'Rx Sales to the new Managed Care Market', Philadelphia, 1993.

Howard, W.W.  Breaking Down the Berlin Wall: Coordinating Sales and Marketing Efforts.  Paper presented at 'Rx Sales Conference', Orlando, 1993.

Howard, W.W. Electronic Marketing Teams for Increased Profitability.  Paper presented at 'Retooling Sales for Increased Profits', Boston, 1993

Howard, W.W.  Detailing switched products to physicians.  Paper presented at the meeting of the 'Pharmaceutical Advertising Council', New York, NY, 1992.

Howard, W.W. and Madhavan, S.  Physician attitudes toward detailing prescription to over-the-counter switches.  Product Management Today, 1992, Vol. 2, No. 6, 6-13.

Howard, W.W.  Healthcare 2001: a scenario for the future.  Paper presented at 'Generic Drugs: Competitive Strategies for Pharmaceutical Companies', Washington D.C., 1992.

Howard, W.W.  Corporate organization for Rx to OTC switches.  Paper presented at 'RX to OTC Switch', Washington D.C., 1992

Howard, W.W.  Choosing an Rx to OTC strategy.  Paper presented at 'Groundbreaking and Lucrative OTC Marketing Strategies', New York, 1991.

Howard, W.W.  Use of critical success factors to define Managed Health Care information requirements.  Paper presented at the annual meeting 'Pharmaceutical Management Science Association', Captiva Island, 1991.

Howard, W.W.  International marketing workstation.  Paper presented at the annual meeting 'International Pharmaceutical Marketing Research Group', Philadelphia, 1990.

Howard, W.W.  PROTEUS:  The Sales Companion.   SDM, Inc., Morris Plains, NJ, 1990.

Howard, W.W.  WATSON: The Able Sales Assistant.   SDM, Inc., Morris Plains, NJ, 1989.

Howard, W.W.  QED II: A Marketing Workstation.  SDM, Inc., Morris Plains, NJ,  1987.

Howard, W.W.  A product manager workstation.  Paper presented at the annual meeting 'EXPRESS Users Group', Chicago, 1987.

Howard, W.W.  A brand planning system.  Paper presented at the annual meeting 'EXPRESS Users Group', Boston, 1984.

Howard, W.W.  Psychological factors in computer systems.  Paper presented to 'Indiana Computer Users Group', Gary, 1984

Howard, W.W. Postsecondary education needs assessment of the Elkhart area.  Paper presented to 'Higher Education Subcommittee', Elkhart Chamber of Commerce, Elkhart, IN, 1983.

Howard, W.W.  Multivariate correlates of infant mortality.  Paper presented at the Chicago Hospital Council Meeting, Chicago, 1981.

Howard, W.W. and Spiker, V.A.  An analysis of individual risk factors contributing to infant mortality in Chicago.  Paper presented at the American Psychological Association, Los Angeles, 1981.

Howard, W.W.  Response sequence acquisition and transfer in monkeys.  Doctoral dissertation, University Microfilms, Ann Arbor, 1980.

Howard, W.W. Maintained generalization gradients with contingent and non-contingent reinforcement.  Psychological Reports, 1979, 45, 275-279.

Howard, W.W. and Spiker, V.A.  A developmental theory of discrimination learning.  Paper presented at the Rocky Mountain Psychological Meeting, Los Vegas, 1979.

Castillo, D., Howard, W.W., and Ferraro, D.P.  Response sequence acquisition and transfer in monkeys.  Paper presented at the Rocky Mountain Psychological Meeting, Albuquerque, 1977.

Howard, W.W. and Ferraro, D.P.  Maintained generalization gradients with contingent and non-contingent reinforcement.  Paper presented at the Southwestern Psychological Association Meeting, Albuquerque, 1976.

Howard, W.W. The effects of   9 THC and Scopolamine on a complex response sequence task.  Paper presented at the Southwestern Psychological Association Meeting, Albuquerque, 1976.

Gluck, J.P., Ferraro, D.P., and Howard, W.W.  Response sequence responding in monkeys.  Paper presented at the Psychonomic Society Meeting, Denver, 1975.

Howard, W.W., Bjorn, J., Mark, M.E., and Gluck, J.P.  Acquisition and maintenance of a sequential spatial response task in monkeys.  Paper presented at the Rocky Mountain Psychological Association Meeting, Salt Lake City, 1975.

Howard, W.W. and Ellis, H.C.  The tradeoff of scanning rate and recall.  Paper presented at the Rocky Mountain Psychological Association Meeting, Denver, 1974.

Howard, W.W.  An investigation of the tradeoff of scanning rate and recall.  Unpublished Master's Thesis, Cleveland State University, 1973.